2022 | Professional

MUSE Design Awards Platinum Winner

Root Veins

Entrant Company

Shanxi Guiding People Creative Design Co.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shanxi Guiding People Creative Design Co.

Country / Region

China

The Root Veins Series Wine Bottle Packaging contains authentic intangible cultural heritage brewing techniques, and now it is wrapped to send the mellow fragrance to the world. In the bottle's overall shape, the symbolic meaning of " Orbicular Sky and Rectangular Earth " is adopted, with the round cap as the sky and the bottle below as the earth, while the line in the middle spreads out to symbolize the root vein, the initial root that opens up the history of the development of Chinese liquor.

Credits

Shanxi Guiding People Creative Design Co.
Shuangwei Wen
Shanxi Guiding People Creative Design Co.
Jie Zhao
Shanxi Guiding People Creative Design Co.
Yuqi Gao
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