2023 | Student

MUSE Design Awards Gold Winner

Mid-autumn full moon

Entrant Company

Li Jiuzhou Studio

Category

Packaging Design - Other Packaging Design

Client's Name

Cangyuan daolicun tea sales department

Country / Region

China

Thousands of years ago, it was said that there was a rabbit in the moon, which was as white as jade, so it was called "Jade Rabbit". Over time, the jade rabbit has become synonymous with the moon. In ancient times, literati wrote poems and lyrics, often symbolizing the moon with a jade rabbit.

2023 is the Year of the Rabbit in China. Giving gifts in the Mid-Autumn Festival, the rabbit and the moon are most closely related, and giving tea as gifts in the Mid-Autumn Festival is also a tradition in China. The moon, rabbits and tea also represent the Mid-Autumn Festival.

The seal characters on the package say "Auspicious Mid-Autumn Festival" to pay tribute to the ancient and romantic tradition.

The packaging in the box has its use: The metal ring below the moon serves as the base of the moon. Blue pvc plays a fixed role, and choosing blue is a famous poem by China, "Seeing the moon rise from the sea, even though it is far apart, the hearts are together". The idea of packaging comes from this. Blue represents the ocean, and the moon rises from the ocean. Rabbit doll, which can be clamped on the rim of the cup to catch the label of the teabag and prevent it from falling into the cup. There is a charging hole under the moon. Can be used as a desk lamp after charging.

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