2023 | Professional

MUSE Design Awards Silver Winner

VICTRA SPORT EV

Entrant Company

Cheng Shin Rubber Ind. Co., Ltd.

Category

Transportation Design - Auto Accessories & Interiors 

Client's Name

Country / Region

Taiwan

Driven by global energy policies, the market share for electric vehicles has risen rapidly. Due to the lack of charging infrastructure, low motor noise, high motor torque and extra weight, EV drivers are mostly concerned about range, tire noise and frequent tire replacements. VICTRA SPORT EV is a tire specially designed for electric vehicles and focuses on meeting three goals: improving energy efficiency, reducing unwanted noise and prolonging tread life. High-dispersion nanotechnology and a high-strength pattern design effectively reduce power consumption thus improving energy efficiency and lengthening range. The optimized pattern design and sound-absorbing foam technology filter out unwanted road and pattern noise and elevate cabin comfort. Footprint optimization technology and a special EV tread compound improve its capacity to cope with high torque and high load, which provide longer tread life. VICTRA SPORT EV uses an optimized pattern design with elegant lines that brings to mind an image of agility, tranquility, and stability, one that is compatible with the appearance of electric vehicles.

Credits

Ping Hao Chen
Chi Cheng Yeh
Yu Chun Nien
Liang Kuei Wang
Kang Hao Huang
Hsin Ping Tsao
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