HANJIU

The design of HANJIU originates from the perspective of traditional Chinese ritual and music culture, using wine as the means of ceremony and as a carrier of enlightenment. It combines the thousand-year-old vessel with the essence of grain-based liquor, skillfully blending two significant elements of Chinese elegance through modern design and craftsmanship, symbolizing extraordinary and prosperous years. The essence of simplicity is concealed within its compact form. Between the cups and vessels, there is an endless elegance; the wine does not intoxicate, yet everyone becomes intoxicated. Simultaneously, it injects new connotations into Chinese liquor, showcasing a new sense of confidence in Chinese culture.



HANJIU is an authentic Chinese sauce-flavored liquor originating from the premium production area of Maotai. Its design exudes a sense of grandeur while carrying a restrained and steady aura. It combines the cultural meaning of "Man of Virtue" and the artistic sense of "New Creations from Traditional Techniques," presenting a creative and refined essence suitable for the new consumer era. By integrating the use of polka dots and embossing craftsmanship, along with the richly meaningful calligraphy character "憾", it gains a unique visual appeal. The overall design of the product intuitively embodies the core attribute of "vintage feel" in the sauce-flavored white liquor category, showcasing the unique depth and charm of Chinese white liquor. It not only satisfies the consumers' taste but also provides a more distinguished and extraordinary experience.