2023 | Professional

MUSE Design Awards Gold Winner

Azure Reverie: SS24 Capsule

Entrant Company

Avantika Malhotra

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

United States

Avantika Malhotra's Spring Summer 2024 ready-to-wear capsule collection was first presented at New York Fashion Week. It is a seamless extension of her previous work, 'Whispers in the Current'. This new creation delves even deeper into the enigmatic depths of the ocean, embodying the dual nature of comfort and fear that it so elegantly represents.



In 'Azure Reverie', Avantika invites the audience to a sensory voyage, painting a vivid dreamscape with hues that mimic the ever-changing shades of the sea, from the tranquil blues reflecting a serene sky to the vibrant yellows reminiscent of a sun-kissed horizon. The collection mirrors the dynamic yet soothing aura of the ocean, mirroring its transformative states.



The fabrics chosen are an ode to the fluidity of the ocean itself. Flowing, sheer fabrics elegantly cascade, reminiscent of waves dancing to an unseen melody. Avantika's original print designs further capture the spirit of the sea. Central to 'Azure Reverie' is the fusion of classic silhouettes with modern takes on draping and patternmaking.



'Azure Reverie' transcends the mundane, beckoning the wearer to dive into the depths of their imagination and embrace the fluidity of life, just like the ever-changing tides. It's an invitation to wander through the azure dreamscape she has crafted.

Credits

Fashion Designer / Creative Director
Avantika Malhotra
Stylist
Jenna Shearer
Stylist Assistant
Sarah Galinger
Runway Photos
Getty Images
Runway Photos
Weston Mosburg
Backstage Photos
Kayla Davis
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