2024 | Professional

MUSE Design Awards Platinum Winner

Wuliangye-Jiejiegao

Entrant Company

Shanghai Brave Little Train Creative Consulting Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Wuliangye · Jiejiegao draws inspiration from bamboo and the China Zun Tower, epitomizing the perfect fusion of resilience and nobility. Bamboo remains evergreen throughout the seasons, symbolizing resilient life and eternal youth; its hollow interior represents humility, while its bending without breaking demonstrates strength within flexibility. The upright stance of bamboo and the high-quality liquor embody integrity and loftiness, exemplifying the ideal personality pursued by Chinese literati.



The bottle ingeniously combines bamboo nodes with the shape of the China Zun Tower, adorned with embossed bamboo leaves and gilded patterns, exuding a luxurious aura. The cap features gilded bamboo leaves, with a dual-layer design and an inner latch, embossed with elements of the Wuliangye, sealed with lacquer, showcasing extraordinary quality. The metal handle is shaped like bamboo nodes, adorned with auspicious clouds, symbolizing good fortune and prosperity.



The double-door design with metal hinges exudes grandeur with every opening and closing. Gold foiling and embossing depict intricate details of bamboo leaves and panda patterns, adding exquisite touches. A specially crafted screen-shaped design with semi-transparent silk in the middle depicts bamboo paintings and poems by Zheng Banqiao, imbuing the artwork with poetic charm, seamlessly blending art with liquor culture.



The wine accessories maintain the bamboo node design, simple yet elegant; the certificate of collection adopts a bamboo scroll style, rustic and elegant, with high collectible value. Wuliangye · Jiejiegao is not just a fine wine but also an artwork carrying profound cultural heritage. Tasting it, one can almost hear the whispers of the bamboo forest and feel the unique charm of the East, where resilience and nobility coexist.

More Platinum Winners
Interior
2024
MUSE Design Awards - The Sinclair

Entrant Company

Caroline Todd Interiors

Category

Interior Design - Mix Use Building: Residential & Commercial

Lighting
2024
MUSE Design Awards - Sentosa Sensoryscape

Entrant Company

SENTOSA DEVELOPMENT CORPORATION

Category

Lighting Design - Outdoor Lamps / Lighting

Landscape
2024
MUSE Design Awards - JADE MANSION

Entrant Company

LANSONG DESIGN GROUP

Category

Landscape Design - Residential Landscape

Interior
2024
MUSE Design Awards - Yun Jing Clubhouse

Entrant Company

RONGOR DESIGN

Category

Interior Design - Mix Use Building: Residential & Commercial