2024 | Professional

MUSE Design Awards Gold Winner

Wanda Cinema Liaoyuan Eurasian Interior Design

Entrant Company

Beijing Deshang Architectural Design Co., Ltd.

Category

Interior Design - Commercial 

Client's Name

Beijing Deshang Architectural Design Co., Ltd.

Country / Region

China

The design of this cinema adopts a modern minimalist style, with predominantly dark tones in line with current market trends. It employs fashionable and simple geometric shapes, with various forms intersecting to create a layered space. The aim is to achieve the best results at low cost, aligning with current market aesthetic preferences. Additionally, thematic elements related to film culture have been incorporated to enhance the atmosphere.

In terms of form, the overall design adopts an organic arrangement of geometric elements such as points, lines, and planes, interwoven throughout the space. Linear light sources are combined with these geometric elements to enhance the visual volume and continuity of the entire space. Regarding color, the atmosphere of the cinema hall is predominantly dark, with the use of matte finish panels to draw the audience's focus towards the cinematic environment. This creates a film-like atmosphere, immersing the audience in the world of movies. Furthermore, the design includes the introduction of the first-ever cinema hall with distinctive features, as well as upscale VIP halls and VIP-exclusive resting areas.

The highlight of this design lies in its diversified utilization of space. The lobby incorporates various formats for display and sales, increasing non-ticket revenue for the cinema. Corridors are transformed into resting areas, selfie spots for social media, and areas for showcasing film culture, creating a unique third space for customers and fostering customer retention.

Credits

Beijing Deshang Architectural Design Co., Ltd.
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