2024 | Professional

MUSE Design Awards Gold Winner

Jian Nao Bu Shen Wan

Entrant

Wow Creative Design (Shenzhen) Co., LTD

Category

Packaging Design - Health & Wellness

Client's Name

Dong-E-E-Jiao Co., Ltd.

Country / Region

China

"Jian Nao Bu Shen Wa" is a time-famous health care product in Shandong, using 25 flavors of Chinese medicinal materials, and the use of traditional pill making technology. Its formula originated from the famous doctor family in Linqing City, China, five generations of secret formula, the Qing Dynasty Qianlong emperor's health care products, and the imperial prescription name: fitness soup, has a history of more than 200 years. In the packaging design, the story of Emperor Qianlong's inspection of Linqing City is described, and the well-known ancient buildings of Linqing are integrated in the illustrations to convey the century-old sense of the prescription. Chinese text layout, 25 flavors of medicinal materials intuitively reflected in the packaging, so that consumers better trust this health care product.

Credits

Designer
Zhou Jingkuan
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