"Let Wei bring "Cha"rm into your life"

"Zhang Wei Hojicha Studio"

"Zhang Wei Hojicha is an Alishan high mountain tea brand known for its unique tea roasting technique, authentic aroma, and ultimate flavor. It aims to break the stereotypes of traditional tea culture and create a tea culture that appeals to the mainstream young generation in today's society. The design is based on the window grating patterns found in Taiwan, combined with the shape of tea leaves. Four colors from different tea types are used as the palette. The pattern is integrated with acrylic material to form a window grating design on the packaging, allowing consumers to associate the visual packaging with a new tea culture experience."