2024 | Professional

MUSE Design Awards Silver Winner

"Let Wei bring "Cha"rm into your life"

Entrant Company

SPOUTDESIGN

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Wei Bei Tea Studio

Country / Region

Taiwan

"Zhang Wei Hojicha Studio"

"Zhang Wei Hojicha is an Alishan high mountain tea brand known for its unique tea roasting technique, authentic aroma, and ultimate flavor. It aims to break the stereotypes of traditional tea culture and create a tea culture that appeals to the mainstream young generation in today's society. The design is based on the window grating patterns found in Taiwan, combined with the shape of tea leaves. Four colors from different tea types are used as the palette. The pattern is integrated with acrylic material to form a window grating design on the packaging, allowing consumers to associate the visual packaging with a new tea culture experience."

Credits

Creative Director
Hu,Ting-Yao
Marketing Officer
Zhou,Nan
Executive Director
Lee Chin Yuan
Project designer
Wang Yu LIn
Project designer
Tsai Pei-Yin
Project designer
Ping-Yen Lee
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