CCB Lifestyle App Mascot

"Xiao Longma" is the brand mascot IP of the CCB Lifestyle App under China Construction Bank. As the embodiment and symbol of the CCB Lifestyle App, it fully showcases the brand's essence and reflects its unique personality.



Design Innovations:

The design creatively integrates the philosophy of "round outside, square inside" from China Construction Bank and the brand abbreviation "CCB," visually presenting a cute and endearing character that conveys a sense of closeness between the CCB Lifestyle App and its consumers.

Using a 1:1:1 proportion as the visual foundation, features such as the mane, legs, horn, and ears are composed of aesthetic shapes like circles, rectangles, and equilateral triangles. The overall form resembles the number "1," symbolizing the beautiful vision of boldly striving for the first position.

The mascot's overall design employs minimalist shapes that integrate visual design aesthetics, symbolizing the IP image and forming a concise brand identity with distinct features and high adaptability.