2025 | Professional

MUSE Design Awards Gold Winner

Wuliangye Waizui

Entrant Company

Chengdu Sinong creative packaging design Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Yibin Wuliangye Xianlin Ecological Wines Co., Ltd.,

Country / Region

China

Wuliangye. Waizui is the most famous brand in China, and its products are the first choice for many Chinese consumers when dining or gathering. The overall design is simple, bringing the natural feeling of flowing ecological rivers to consumers, in line with ergonomics, and comfortable to take. The differentiated bottle design gives the product a strong visual impact compared to similar products, allowing consumers to notice it in advance. In addition, it is more environmentally friendly and uses fewer raw materials to manufacture produ

The brand brews Baijiu in ecologically natural places, so the design is based on the feeling of ecological nature. The curved river and minimalist design bring consumers a natural, additive free, and green feeling. At the same time, the bottle design is small and beautiful, and after drinking, the bottle can be placed at home for flower arrangement or other handicrafts. In addition, in the design, we have expanded the curvature of the product, which can achieve a higher yield rate in production, use fewer materials, save energy and be environmentally friendly, and also comply with the brand's green ecology.

Credits

Design Director
Sinong Wu
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