2025 | Professional

MUSE Design Awards Platinum Winner

Brewmaster Reserve

Entrant

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Budweiser Brewing Company APAC Limited

Country / Region

China

The Budweiser Brewmaster Reserve 2025 Limited Edition Snake Year design celebrates Chinese culture while delivering a premium and artistic beer-drinking experience. This exclusive set includes a delicately designed golden egg, two crafted beer glasses, and a bottle featuring intricate snake patterns surrounded by paper art, symbolizing prosperity and renewal. The design harmonizes tradition and modernity, creating a unique experience that is both visually and functionally impactful. Its standout feature is the gold egg reveal mechanism, symbolizing celebration, making the unboxing experience memorable.

Credits

Chief Designer
Tiger Pan
Craft Director
Xie Zhangkun
Craft Director
Lu Miaorong
3D render
Liu Zhenyu
Project manager
Tong tong
Promotion Operator
Xu Wenqing
Promotion Manager
Xiang Lingli
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