2025 | Professional

MUSE Design Awards Gold Winner

Coral scratcher

Entrant Company

HangZhou YeMao Technology Co., Ltd.

Category

Product Design - Animals & Pets

Client's Name

Country / Region

China

This cat scratching post, both aesthetically pleasing and practical, stands out from the homogeneous market glutted with cute pet products. Marrying a modern appearance with a minimalist color scheme of black and white, it can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.

Inspired coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. As a result, the product innovatively provides footholds for climbing, and presents a smooth aesthetic. Such a visually appealing scratching post, complemented by a height of 90 cm, ensures a more engaging and secure experience. It not only caters to cats’ natural instincts to scratch and climb, but also improves stability to avoid tipping over while eliminating a sense of confinement that taller structures might pose. Even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions.

A specially designed top offers cats a comfortable resting area, and doubles as a temporary storage space for owners to place items including books and phones. Its magnetic design enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style. Moreover, the scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. This facilitates convenient module replacement, effectively extending the product’s service life and significantly improving its practical value.

Credits

Jianjun Le
Yanlin Zhu
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