2025 | Student

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About The Entry
This project explores the intersection of package design, branding, and digital interfaces to foster deeper human connections. Trans envisions a groundbreaking approach to bridging communication gaps through innovative product design, branding, and digital solutions.
At its core, the project introduces a speculative product: contact lenses that allow users to "read" others' activities, emotions, and thoughts. These capabilities are offered at three distinct levels of insight: activity, emotion, and thought.
The inspiration for Trans stems from the challenges many people face in expressing themselves or fully understanding others, often leading to barriers in building meaningful relationships. This conceptual project imagines a future where contact lenses enable users to perceive unspoken cues and thoughts, helping to overcome these challenges.
The three levels—activity, emotion, and thought—offer progressively deeper understanding, empowering individuals to connect with others on a profoundly empathetic level.
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EFC Engineering Consulting Co., Ltd.
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Product Design - Building Technology
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Guangdong Plastic Packaging Materials Co., Ltd
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Packaging Design - Retail
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Beijing Dongxi Zhishang Cultural Communication Co., Ltd.
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Packaging Design - Snacks, Confectionary & Desserts
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June6th Interior Design
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Interior Design - Healthcare