2025 | Student

MUSE Design Awards Silver Winner

Trans

Entrant Company

Arziona State University

Category

Conceptual Design - Communication

Client's Name

Country / Region

United States

This project explores the intersection of package design, branding, and digital interfaces to foster deeper human connections. Trans envisions a groundbreaking approach to bridging communication gaps through innovative product design, branding, and digital solutions.



At its core, the project introduces a speculative product: contact lenses that allow users to "read" others' activities, emotions, and thoughts. These capabilities are offered at three distinct levels of insight: activity, emotion, and thought.



The inspiration for Trans stems from the challenges many people face in expressing themselves or fully understanding others, often leading to barriers in building meaningful relationships. This conceptual project imagines a future where contact lenses enable users to perceive unspoken cues and thoughts, helping to overcome these challenges.



The three levels—activity, emotion, and thought—offer progressively deeper understanding, empowering individuals to connect with others on a profoundly empathetic level.

Credits

Wenqi Zheng
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