2025 | Professional

MUSE Design Awards Silver Winner

MEIJIAN Old Tree Green Plum Liqueur, 25%ABV 1.5L

Entrant Company

CHONGQING JIANGJI DISTILLERY CO.,LTD.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

This liquor packaging design, with its unique concept and innovative craftsmanship, highlights profound cultural heritages and eco-friendly philosophies. Drawing inspiration from the tenacious vitality of plum blossoms blooming all by themselves in the harsh cold, the design skillfully fuses this image with the traditional Chinese wine-container "Meiping Vase". In this way, it transmits the blessing connotation of the brand "MEIJIAN" that the blooming of plum blossoms mirrors the beauty of life.



The ceramic bottle body features soft lines and a soothing rhythm. In Chinese history, this kind of wine-container is known as "Meiping Vase" which is an art form in itself. The base color (basal glaze) of the bottle body is ingeniously retained. By using the technique of reverse-lifting for blank-leaving, a beautiful plum-blossom pattern is shown, thus perfectly blending traditional painting skills with modern commercial products.



Regarding materials and craftsmanship, the outer box is crafted from renewable wood, which promotes eco-friendly practice and caters to users' requirements for long-term collection and storage. The use of wood not only shows environmental awareness but also endows the packaging with a quaint and complete aesthetic sense. Even after a century, the packaging can still retain its original appearance. The ceramic bottle body is made by traditional ceramic craftsmanship, which contributes to permanent storage without waste or environmental pollution, demonstrating a commitment to sustainable development.

Credits

Liu Xiaoman
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