The project’s background A design agency and a winemaking estate co-invested and jointly produced an extra quality, small batch spirit. Kofein dizajn, a design firm and Tilia Estate, an upscale wine producer from Vipava Valley, Slovenia combined their expertise to create this memorable product. The brief The brief asked for a marketing concept for a small batch of superb spirit personally crafted by a well-known Slovene winemaker Matjaž Lemut from TILIA ESTATE. The story The story of THE MAKING OF GRAPA is ... its story: a woman, known as “BITCH”, challenges the distiller, the “FOOL”, to make the best ever spirit. He goes beyond himself to achieve this, but in order to achieve perfection a secret ingredient has to be found and added. What it is, can be found out, or suggested on the website themakingofgrapa.com. The design The product bears three different labels. All are motives from the story of pomace making, designed by a renowned graphic novelist and illustrator Danijel Žeželj dzezelj.com. In order to give most of the space to the illustrations, all words and other data appear on the backside of the label and have to be read through the glass. The design is minimal and rough, to support the “inspired underground” statement. The spirit Called GRAPA, because grappa is reserved for pomace brandy of exclusively Italian origin, this double distilled pomace brandy from Slovenian hand picked wine-grapes is expected to compete well in its segment, since no effort in assuring its quality was obsolete. A web site More on the story and making can be found on the supporting website themakingofgrapa.com. To support the storytelling aspect of the brand, the site visitors are asked to contribute stories of their own.