2021 | Professional

MUSE Design Awards Gold Winner

Xixia King Wine

Entrant Company

Beijing Bofly Design Co.,Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Ningxia Xixia King Wine Industry Co.,Ltd

Country / Region

China

The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand.

The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a symbol of attribute and dignity.

The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features. The originality of package design if concise, unique and impressive.

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