2022 | Professional

MUSE Design Awards Silver Winner

ShengShiWufang.Dragon Boat Festival Gift Box

Entrant Company

Wuhan Pufine Creative Technology Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

WU FANG ZHAI

Country / Region

China

The Dragon Boat Festival is one of the most traditional festivals in China and has been around for 2000 years. In order to better inherit and carry forward, exquisite prints are used to reproduce the grand scene of the Royal Dragon Boat Festival 300 years ago, presenting the elegance of oriental aesthetics, and highlighting the gift attributes and sense of value of the products. I also hope that people can feel the beauty of Chinese culture that travels through time and space while buying and gifting this product, and be proud of it. Everyone should be the "communicator" and "heir" of their own culture.

Credits

Creative Director
Zhang Yanhui
Designer
Duan li
Illustration
Li An
Technical Director:
Zhou Xiaoli
3D Scene Rendering
Luo Kang
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