2022 | Professional

MUSE Design Awards Gold Winner

Smart&Sustainable Concentrated Laundry Detergent Packaging

Entrant

Aptar (Chian) Investment Co., Ltd

Category

Packaging Design - Other Packaging Design

Client's Name

Aptar

Country / Region

China

Gallery

About The Entry

Design positioning: This package aims to replace the existing laundry vat packaging form. and let the packaging be more eco-friendly for our environment .at the same time the design provided convenient and funny user experience .

Design features: 1. The packaging is using the least plastic than the current laundry detergent packaging, small size maximally reduces plastic usage 2. 5x concentrate removes 80% of the weight in the laundry detergent , and also Reduce carbon emissions in production and transportation . 3. At the same time, this design can use the old plastic bottles , glass bottles or other empty bottles , further saving resources . 4. The whole package is made by single-material Post Customer Recycled (PCR) in injection molding, easy to be recycled, and more Sustainability ;

User experience: 1. Small size is convenient for people's buying and carrying ; 2. The Ingenious structural design makes more convenient experience and more funny when you using , like a colorfull full.

Credits

Industrial designer
Jiao Jingbo
engineering designer
Tang Xiaodong
engineering designer
Hou Wenyu
R&D Director
Zhang Dongkai
Sales Manager
Fei Xia
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