WUHAN HANJIE WANDA PLAZA

Located in the Wuhan district of Wuhan city, Hubei Province, the project is a comprehensive shopping center owned by Wanda Group. Inspired by the natural flow of music, the design team visualizes the music rhythm through conscious visual design, bringing multi-sensory shopping experiences to consumers.

Unified in overall style, the project makes targeted changes based on the functionality of different floors to bring an immersive experience while echoing the music theme. The first and second floors are mainly bars and restaurants, using neon lights and metal as the main elements. Together with industrial-style design techniques, these two floors foster a sense of science fiction and fashion, stimulating consumers’ desire for exploration through jumping, fast-paced dynamic visual changes, and helping them embrace the open entertainment life. The third and fourth floors are for diversified industries. A comfortable and lovely environment is constructed with soft and light classical music and pop music as sub-themes, and led lights and pure materials as simple decoration. It provides users with a harmonious art space for communication and creation. The fifth floor is designed for theaters, gyms, and entertainment stores. It can create a mysterious atmosphere and thus evoke consumers’ association with the surreal world through the setting of mirrors and the folding and levitation of reliefs to create a mysterious atmosphere, evoking consumers’association with the surreal world.

Each floor is connected by a slender, note-shaped escalator, just like the connecting link between the preceding and the following in the song. This emphasizes the musical theme and ensures a natural and harmonious change of floor for consumers. Decorated by numerous geometric lines, with the bright and soft light expressions harmonizing with the sub-themes of each floor like the prelude of the music, the elevator area paves the way for the consumers’ subsequent musical journey.