2022 | Professional

MUSE Design Awards Gold Winner

Infant Product Series

Entrant

Shenzhen Purcotton Technology Co.,Ltd.

Category

Packaging Design - Baby & Children

Client's Name

-

Country / Region

China

About The Entry

This series is a package of Infant Product Series. The design widely incorporates natural elements, and fully follows the aesthetic needs and visual preferences of infants and babies. The design applies the characteristics of "cotton" to the pattern design, reflecting the natural properties of the product through the most primitive and essential material source. It expresses the inner meaning of the packaging, and endows the product with emotion and fun. The visual effects are vivid and abundant, combining practicality and aesthetics.

The packaging clearly arranges the product information that needs to be listed, so that consumers can clearly understand the product and identify the product characteristics. The design scheme builds a lovely IP image "Mian Yoyo"(Mian is the pronunciation of cotton in Chinese pinyin) for the theme illustration story. Mian Yoyo plays carefreely and happily in different natural scenes. The vivid and lovely pattern composition not only enriches the design aesthetics and visual fun of the packaging , but also expresses the pure happiness brought by nature, showing the natural and peaceful protection of this series of products for mothers and babies.

Credits

Shenzhen Purcotton Technology Co.,Ltd.
ShiPeng Wang
Shenzhen Purcotton Technology Co.,Ltd.
Yan Chen
Shenzhen Purcotton Technology Co.,Ltd.
SiQi Zhang
Shenzhen Purcotton Technology Co.,Ltd.
Fan Huang
Shenzhen Purcotton Technology Co.,Ltd.
QiQi You
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