Ramen Fan

Founded in 1994, Jinmailang is one of the leading companies in China's food industry. Its Lao Fanjia non-fried series is well received by consumers. Although the selection of high-quality wheat bases, research and development, production, and sales have continued to create surprises for consumers in the past 27 years, it cannot be ignored that consumers' perception of the old Fanjia still stays in the 1990s. How to create a more authentic instant noodle brand, abandon the false propaganda of the traditional instant noodle industry "pictures are for reference only", and product packaging has become a special means to solve this problem.

Inspired by the lucky cat in Japanese traditional culture, it shows that it attracts wealth and attracts customers, but it is also a passionate ideal and pursuit of delicious food. The lucky cat, which is the common language of the Asia-Pacific region, is designed into an adorkable IP image; the font is designed in a shop sign style, with a fan-shaped appearance, and the lines that shuttle between the fonts form a unique sense of ramen; the color is simple and strong with the red and white color matching with gold, the favorite color of the Chinese people; the bowl-shaped structure and the red and white two-color thick stripes on the edge of the cover form a unique sense of form and decorative aesthetics, allowing the product to achieve "identification ten meters away", to achieve super recognition on the shelf.