Shiny Meadow CNY Limited Edition of The Year of Tiger

In 2022, Mengniu, one of the leading brands of drinking milk, invited us to design a limited edition for the year of Tiger. The product of Shiny Meadow has been launched to markets for a few years and consumers are familiar with the appliance. As a result, the brand owner wish to keep the familiarity yet to catch as much attention as possible when shown in market. The tiger labeled on the bottle is designed into an icon formed by 12 Chinese zodiac animals, where tiger is the outer profile image. Inside the 12, cow and sheep are sharing a line, which is called negative and positive shaping. In China, tiger is a symbol of two sides. One stands for power and toughness. The other represents its integrity as it is a the king of the mountain and also, it prey for living food only. The new package is launched during the spring festival of 2022 and it became one of the best seller, according to the client.