2022 | Professional

MUSE Design Awards Gold Winner

Entering the world of music

Entrant

Ma Xiaoteng

Category

Packaging Design - Other Packaging Design

Client's Name

-

Country / Region

China

About The Entry

Excellent album design helps listeners to discover other interests besides album tracks. Its black paper and white font bring a minimalist yet not simple effect. The album packaging of “Into the Music World” makes listeners feel the beauty of elegant music with unique visual elements. From material, typeface and craftsmanship, to binding, all create surprises. The Chinese and English fonts are made innovative with the strokes intercepted from the line of the round album, which breaks the serious and stereotypical impression of classical music with a relaxed and flexible font yet ensuring clear reading. The album is hidden between two pages as a three-dimensional disc, so taking it out becomes a very enjoyable process. You can discover the fascination of music while flipping through the album.

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