2023 | Professional

MUSE Design Awards Platinum Winner

Visual signage system of Vivo-Lab

Entrant

Shenzhen Ralla Design Co., LTD

Category

Conceptual Design - Other Concept Design

Client's Name

Shenzhen Ralla Design Co., LTD

Country / Region

China

As a brand that is especially devoted to the development of smartphones, Vivo has always adhered to the creative concept of pursuing the ultimate. As the world's first brand concept store, Vivo-Lab symbolizes the brand's public image and connotation. This signage system carries on the brand's spirit and connotation, and it is dedicated to creating a purely visual immersive experience that leads the audience to a revitalizing visual world. Based on the creation of the Vivo brand logo and the concept store’s construction, the system extended a series of fonts and icon systems, adhering to the spirit of excellence in elements, colors, lighting, crafts, and so on, committed to the realization of perfection and precision.

Credits

Shenzhen Ralla Design Co., LTD
Hu Chengwei
Shenzhen Ralla Design Co., LTD
TODOT
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