2023 | Professional

MUSE Design Awards Silver Winner

Packaging for complete cat food

Entrant

SHANGHAI SINGEN PET NUTRITION CO., LTD.

Category

Packaging Design - Animals & Pets

Client's Name

SHANGHAI SINGEN PET NUTRITION CO., LTD.

Country / Region

China

About The Entry

This is a packaging designed for functional pet cat cans, which is committed to meeting cats' needs for nutrition and energy in a more targeted and accurate way, and also provides a convenient purchase way for users.

Taking blue, which symbolizes calm and safe, as the main color, this series of packaging fit the brand's rigorous production concept, as well as "0 gum, 0 plant protein" added principle. At the same time, the packaging systematically classifies the product functions (full nutritional care, gastrointestinal care, urological care, dental care), and represents them with color marks, patterns, nutrition pie charts and other elements, so that users can choose suitable products for their cats and reduce the decision-making cost during the purchase.

On the outer packaging, the design team adopts the glue-free floral packaging scheme, which has a sense of ceremony and experience compared with the homogeneous traditional packaging, and the way of opening and closing will be more convenient.

Credits

Design manager
Chunxia Shao
Designer
Hongjie Peng
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