Forest Selection Series

As a leading brand in the Chinese paint industry, 3TREES is committed to meeting people’s needs for a better life with green and healthy products and services. The Forest Selection series aims to combine forest ecology with home health, bringing together creativity and ideas to create well-designed product packaging.
The main visual of this series of packaging is inspired by dense and pristine forests, transforming natural elements such as valleys, rivers, and animals into continuous graphics to create a natural, fresh, and peaceful atmosphere, which conveys the brand vision of “We Stand Staunchly for Sustainability and Strive for a Green World” and the brand concept of “Health, Naturalness, and Greenness” to consumers for strengthening the brand image of being close to nature. In addition, the clever use of light and shadow in the picture keeps the picture simple while highlighting the silhouette effect of various rare animals, creating a sense of ecological aesthetics visually. Finally, the combination of the fresh green representing natural ecology with the elegant orange meaning warm home successfully builds a connection between products and natural ecology and healthy home life, emphasizing the use of green building materials to make homes feel like being in a forest. At the same time, the visitors’ yearning for nature and awareness of protection are also awakened, spreading the concept of harmonious coexistence between man and nature.