2:2 Akvavit

Entrant

Aida Pioneer

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Mikkelsen distillery

Country / Region

United States

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 7)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - 2:2 Akvavit (Image 8)

About The Entry

Task: create a modern concept of traditional Scandinavian akvavit.

Idea: the score of Scandinavian friendship

Our akvavit is inspired by the real story from euro-2004. The last and decisive match for reaching the playoffs, the teams of Sweden and Denmark played against each other. Regardless of the result of the rivals' match, both teams were passing to the playoffs, if the result of their scandinavian derby was 2:2. The game was tough but, of course, it ended with the score on the label. This is how the whole world learned about the scandinavian art of negotiating.