ZHENG ZHENG RI SHANG (Flourish Every Day)

Background:

The Spring Festival is a traditional festival cherished by the Chinese people. Relatives and friends often exchange gifts and blessings, hoping that each year will be better than the last. But in the eyes of the new age and young people, traditional new year's gifts can sometimes be too similar or become too formalistic. So, what kind of gift can be given that is both good wishes and fun, even practical?

Creative Idea

Creative gift for the New Year: Steamer-like humidifier.

Steamer is the Chinese New Year commonly used cooking tools. We can see steam rising while cooking delicious food. Rising steam also represents expectation of prosperity in the new year. Steam rises, blessing rises.

In the steamer's core, we placed a auxiliary humidifier. Since the spring festival usually stays in winter, the climate is dry in China and the skin is easy to lose moisture. Plug in the power, refreshing steam" rise towards face, feels like Spring Breeze.

This gift combines the traditional good wishes for a prosperous new year with the actual needs of the spring festival, with a sense of ritual and practicality. It may seem like a blessing, but it's also a surprise.