Xiao Zui Xia

Entrant

Millennium Packaging Group International Limited

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

RENHUAI JIANGHE WINE CO., LTD.

Country / Region

Hong Kong SAR

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 7)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiao Zui Xia (Image 8)

About The Entry

Xiao Zui Xia Jiang-Flavour Chinese Sporots or Little Drunken Hero Liquor is a white liquor that has been specifically tailored to appeal to a younger demographic while still maintaining a traditional sauce-flavoured liquor bottle design. It utilizes a unique drunk hero theme to attract the attention of young adults. The packaging design is simple yet effective, featuring basic illustrations that evoke a sense of youthful adventure and heroism through visual, olfactory, and gustatory cues.