101 FASHION FACTORY OFFICE

This case is the office space of 101 FASHION FACTORY, and it is also our expectations and imagination for the future development of office space design. As a local fashion brand that has been active in Wuhan for many years, " spare no effort " is its important spiritual core. In the fashion industry, this means the need to keep pace with The Times, but also need to have a tolerance beyond the current. As the office space of 101, it is a place for cooperation and exchange, but it is also a place where ideas are born, the traditional office model no longer meet its creative vitality, so we have abandoned the "expected appearance" of office space and focused more on expressing craftsmanship and depicting details, so that its brand partners experience its "101 more than 100 points" brand core. Delete unnecessary partitions in the office space and use a large number of oblique lines in the space, expecting people's actions in the space to become "not fixed". The new form of material makes the collision between the cave stone (natural material with a sense of time precipitation) and the modern industrial materials represented by aluminum profiles produce a new visual effect. Presenting space with architectural construction logic, blurring the boundaries of space style, shaping light with space construction, and making light present texture. What we expect is to "break", break the mindset, break the internal and external space, break the indifferent and serious way of interpersonal communication, and turn imagined ideas into reality. All new attempts are made to create a more free and efficient space that accommodates employees' creativity. This is our shared vision with the brand.