VITAMAX C

Vitamax C is a brand of vitamin C supplement. The key product is high volume vitamin C tablet. As increasing young consumers are concerned about their health, Vitamax C aims to fufill their needs. The packaging design of Vitamax C should fit the aesthetic of young people, and indicate the selling point of high volume and pleasant taste. Thus we created a series of relaxed, stylish and dynamic fruit illustrations, and applied them to the packaging in a large area. The convex and reverse frosting UV process highlighted the fullness and texture of the flesh, increasing the sense of appetite. The packaging is varied from other supplement brands with stiff style on the market. Most supplement packaging design is similar to drugs, but vitamax C is presented in a more stylish way. The packaging style fits the aesthetic preferences of young consumers. Strong brand fonts, as well as neat and regular text typesetting, not only indicate the professional sense of health care products, but also make the product selling point prominent. This design has proved to be very attractive in the market. The product has obtained much sales growth than expectations since it was launched. Vitamin C has become a hot sale product for 18 consecutive months after launch and the cumulative length that pile up by the products sold is longer than the distance from New York to Washington.

In addition, the packaging uses 100% recyclable and degradable de-film white cardboard, and the materials of the bottle are environmentally friendly PP, which is conducive to the sustainable development of the earth.