2023 | Student

MUSE Design Awards Silver Winner

Strooth 360 Degree Bicycle Safety Retro-reflector

Entrant

Strooth Ltd

Category

Conceptual Design - Other Concept Design

Client's Name

Mr Philip J Clayton

Country / Region

United Kingdom

About The Entry

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights.

Strooth 360 Degree Bicycle Safety Retro-reflector resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces.

The reflector can be mounted at the front/ rear of the bicycle on the seat post, fender or racking system and can also be presented in a range of colour combinations, dependent on the required safety applications, e.g., Red, Amber & Clear.

This is further complimented by a vibrating flexible mounting system which utilises the cyclists’ motion in order to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

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