2023 | Professional

MUSE Design Awards Gold Winner

Skin Refreshing Activating Essence

Entrant

Linghui (Guangzhou) Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

GRACEDAME

Country / Region

China

About The Entry

Drawing inspiration from the brand's core concept of "Specializing in Anti-Aging and Luxurious Care with Ingenuity,", Grace Dame introduces this new Skin Refreshing Activating Essence. The complete packaging epitomizes the exquisite allure found in graceful lines, the essence of nature, and the enduring radiance that emanates—the very embodiment of feminine charm.

The design sets itself apart through its unique creativity and ingenuity. Both the bottle and cap radiate a light, clear gold hue, embodying a sense of conciseness and elegance that speaks to feminine nobility and strength. Taking cues from the Ionic Order, a classical Roman architectural style known as the "Feminine Order," the bottle’s design masterfully weaves together architectural aesthetics and feminine grace in a modern, stylish composition. The sleek, slender lines of the bottle contribute to its modest yet glamorous and distinctly feminine appearance. The light clear gold cap and the brand's exquisite logo--"GD&S", where the "S" symbolizes the gentleness of women and their intimate connection with the brand—complement each other. Additionally, the interwoven floral graphics within the logo letters symbolize the harmonious coexistence of nature and femininity. The cap, inspired by sparkling diamonds, embodies not only grace but also user-friendliness, ensuring female customers an exceptionally caring experience. In terms of materials, the bottle is crafted from recyclable glass that that harmonizes with the aluminum cap, embodying the brand's commitment to sustainable environmental protection and pioneering the way of the new development of skincare packaging.

Considering the aforementioned factors, the overarching design encapsulates the brand’s core ethos, portraying a profound grasp of women's emotions and the inherent luxury it embodies. Furthermore, it adeptly communicates the brand's intricate philosophy to consumers, underscoring its unwavering dedication to quality materials and functional excellence.

Credits

Design director
Weikun Su
Design team leader
Yingqian Lai
3D renderer
Wenjian Zhang
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