Dr.D Glowbiotic

Among the Thailand beauty supplement market competition, there are numerous players both through online and offline channels with only online segment alone including over 500 brands on beauty supplement for skin. The challenge is how to make product differentiation despite being a newcomer in the highly competitive market.

Having done the consumer research, we discovered that there are too many packaging and brand not only with confusion to remember but no impressive or perceptive points regarding the products. This is the hole to enter the market. In addition the consumer behavior tends to take selfie himself for the social media which helps boost the organic content sharing.

With this consumer insight we therefore design the “Dr.D Glowbiotic” the beauty drink for skin to be simple and trendy with impressive unboxing experience by showing folded paper fanning which radiates the gleam of elegance within the consumer himself. The sachet is hidden inside the package not to interfere with its attractiveness.

Once the products were being launched, the market response was beyond expectation due to the package visual identity perception as well as the consumer selfie phenomenon of the product on the social media.