2023 | Professional

MUSE Design Awards Gold Winner

Wengwang·Imperial Feast Baijiu

Entrant

Wenwang Brewery & Chengdu Maosheng Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

China

About The Entry

Historical Origins:3,000 years ago, Emperor Wen of Zhou Dynasty enfeoff his 10th son, Ran Jizai to Linchuan City and established minor country here. According to The Families of Guancai of the Historical Records , the new country was famous for the production of five cereals and fresh spring water. Each and every family loved making liquor. Mr. Ran Jikan learned the mystery of making vantage and distilled liquor with well water and cereal as a birthday gift for emperor Wen of Zhou Dynasty. The emperor felt happy.

Electrifying The Customer With the High-end Design :The Imperial Feast Baijiu is a high-end banquet liquor co-worked by Wengwanggong Co., Ltd. and Maosheng Strategic Design Co., Ltd. Its design has a strong focus on the human history of Zhou Dynasty. It is a remake and redesign of the upscale liquor container in that period. This majestic container endows the harvest with happiness. With the traditional decorative pattern, Kui dragon pattern, as the keynote, aiming at recreating the taste of royal family.

The Rites of Zhou, The Richness of History:The owl-shaped bronze wine jar flourished in the Shang and West Zhou Dynasties, and it was designed solely for the imperial family. We bring the wine jar design to the Imperial Feast Baijiu. With the drak-green glaze, we restore its bronze feature.

Exquisitely Carved Royal Elements :People in the Zhou Dynasty used two distinct types of ritual jade objects: a disc, later known as a bi, and a tube, later known as a cong. We put cong as the lid of the jug and the bianzhong, Chime-bell as the dossal. In ancient China, they are both musical instruments only for high society. We hope these two emblems bring the quality of imperial family to customers.

Taotie Design:The most common decorative motif on early Western Zhou ritual bronzes is a stylized animal “mask” (taotie) with bulging eyes and curved horn. We bring it into the jug with delicate printing, which implies the connotations of enjoying a peaceful and happy life.

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