2023 | Professional

MUSE Design Awards Silver Winner

Shogun Tea

Entrant

Shenzhen Partner Design Consulting Co., LTD

Category

Packaging Design - Other Packaging Design

Client's Name

Fujian general tea Co., LTD

Country / Region

China

About The Entry

297/5000

翻译

1 The overall design is based on the theme of generals, using three different shapes of generals, respectively representing different forms of action, such as standing, jumping horses, wielding knives, etc., arranged in order to form a sense of hierarchy. The generals echo each other and sprint forward, which can convey the brave spirit of the generals.

2 Black as the main color, the use of different sizes of white dots, constitute the shape of the general, depict the general's fierce spirit and bravery image.

3 This design can bring users a distinctive black and white visual experience, and also highlight the characteristics of Chinese generals and the story of generals tea. This unique design style can attract attention in the market and give the brand a unique personality.

4 General tea can using tinplate can, has better preservation effect and moisture-proof performance, can be reused. The outer packaging uses environmentally friendly paper box, and the inner plate uses environmentally friendly paper pulp. This innovative packaging design makes General Tea more competitive in the market and loved by consumers.

Credits

Design director
Zeng Guowu
DESIGNERS
Huang zhida
modeler
Yan Kai
illustrator
Huang Bingxia
More Silver Winners
Product
2023
MUSE Design Awards Winner - Wisdom Series Suitcase

Entrant

Jiaxing Tu’an Luggage Co., Ltd.

Category

Product Design - Travel Accessories

Transportation
2023
MUSE Design Awards Winner - Kazamaru 75

Entrant

Ding Zeng

Category

Transportation Design - Nautical / Boats 

Product
2023
MUSE Design Awards Winner - Ultrafiltration Water filter Jug

Entrant

Zhejiang AIJING Filtration Technology Co.,Ltd

Category

Product Design - Healthcare

Product
2023
MUSE Design Awards Winner - Zizai Red Wine Packaging

Entrant

Shenzhenshi Horart Brand Design Co.,Ltd.

Category

Product Design - Other Product Design