2023 | Professional

MUSE Design Awards Silver Winner

Girls' Soft Cotton Bra

Entrant

DAILYBELLE CO.,LTD.

Category

Fashion Design - Lingerie / Intimates

Client's Name

Country / Region

Taiwan

The founder is a mother of five, with three daughters and two sons. Because her children love sports, she realized that bras on the market are not able to keep girls comfortable while they are doing exercises and sports. Therefore, she decided to design a comfortable and functional Girls' Soft Cotton Bra to solve the problem of bras that restrict girls’ movement.

Many parents are too busy to take care of their children's needs, resulting in neglect of the early stages of puberty. At the same time, children do not always express their needs. To help more parents and girls, the design team developed this bra with girls' growth as the core. The product is based on body shape, growth, comfort, and protection. The material is skin-friendly, has low friction, and high elasticity, which makes girls feel comfortable and confident during puberty. If girls wear bras from a young age, they won't worry about the shape of their breasts when they grow up.

Credits

Designer
HUI-JU LI
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