2023 | Professional

MUSE Design Awards Silver Winner

Comfy Post-Surgical Reconstruction Bra

Entrant

DAILYBELLE CO.,LTD.

Category

Fashion Design - Lingerie / Intimates

Client's Name

-

Country / Region

Taiwan

About The Entry

The team has been selling bras for over 30 years. They believe that the most beautiful women are those who embrace their imperfections. The ”Comfy Post-Surgical Reconstruction Bra” is designed and developed specifically for breast cancer patients. According to Taiwan's Health Promotion Administration, MOHW, breast cancer is one of the top four cancers among women. More than 10,000 women suffer from breast cancer each year, which means that there is a significant demand for customized bras.

The team understands the physical and psychological needs of post-surgical breast cancer patients. From the early days of customizing bras for cancer patients, they began to develop and optimize the product and eventually created a functional bra that meets the needs of breast cancer patients. The product is designed with an exclusive cut that minimizes squeezing of the wound, while adjusting the shape of the breast, protecting the underarms, lower edge of the breast, and rib cage. Moreover, its elastic material reduces shoulder pressure, and is skin-friendly, fits well, and enhances wearing comfort, making life easier after breast cancer surgery.

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