Gilbertson & Page Bistro Range

With over 150 years of manufacturing pet foods, our client, Gilbertson & Page wanted a new and innovative packaging range. The design centres around different breeds of dogs serving as the focal point as a master chef character for each of the products in the range. ‘Chef Bruno’ is in charge of the Small Breeds recipe while ‘Chef Pip’ is in charge of creating the Grain Granola recipe. There are five products in the range including: Puppy, Large Breed, Maintenance, Grain Granola & Small Breeds.

Each pack has a clean and fresh feel with brightly colour-coded 3D awning graphics, hand-drawn ‘Bistro’ brand logo icon with fun, photo-manipulated creations of dogs dressed as master chefs, giving the whole range a style and feel of Parisian France.