DONGFADAO Food and Beverage House (Nanjing Dayang Branch)

DONGFADAO is the first Cha Chaan Teng and Beverage Shop combination pioneered in Shanghai, named 'Food and Beverage House.' However, with the changing market dynamics, the traditional catering industry requires significant transformation. The rigid, existing models are being shattered, and how to capture consumers and shape a brand image for this era has become an urgent issue for the catering industry.

Even a longstanding restaurant brand, after decades, still faces the crisis of market change. For a long time, the catering industry has conveyed a 'traditional' established impression in both visual style and shopping experience. The process of consumption has always been limited to the 'purchase and eat' stage. The public urgently needs a new consumption experience, one that is not only about 'eating' but also 'fun and interesting' within the shopping scene.

This is a trendy restaurant primarily catering to young people. To meet the aesthetic demands of today's youth for new-age trendy restaurants, a predominantly blue color scheme is adopted to create a vibrant atmosphere. Centered around the theme of this case (time machine), we use blue galvanized stainless steel, blue hot-melt curved glass, and additional white light tubes to enhance the sense of technology. Day or night, it stands out on this street, increasing foot traffic.