Excellence Print & Design Exhibition in Taiwan

To address the challenges faced by the traditional printing industry and promote sustainable development, the first-ever design exhibition in Taiwan with "Printing Industry" as its theme is being organized.



The main visual concept of the Excellence Print & Design Exhibition in Taiwan is inspired by the Chinese character "印" (Print). The exhibition logo is designed to be reversible, with the black strokes forming the English letter 'P' representing Printing, and the white strokes symbolizing the output tray of offset printing machine. When flipped, the original printing letter "P" transforms into the letter "D" for design, and the white strokes become the symbol for bookbinding. This symbolizes the integration of printing and design, portraying the dual aspects and the transformative spirit of Taiwan's printing industry through the exhibition.

By facilitating the participation of printing industry professionals in design exhibitions, the exhibition aims to increase interaction opportunities with young consumers, designers, and professionals from various fields. It leads the public to understand the diverse aspects of the printing industry, offering a hands-on DIY printing experience and inviting exhibitors to conduct lectures. Additionally, international designers collaborate with exhibitors to create artwork, fostering cross-border partnerships with domestic exhibitors.

To embody sustainability, all exhibition decorations are made from low-pollution materials, allowing easy disassembly to reduce material and labor consumption. The exhibition also introduces a "Zero Waste Eco-friendly Canvas Bag," utilizing the main visual wall as canvas material for creating recyclable shopping bags available for purchase by the public, promoting environmental consciousness.