Jinjiu . FuII of spIendor

Entrant

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Jinjiu . FuII of spIendor (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Jinjiu . FuII of spIendor (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Jinjiu . FuII of spIendor (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Jinjiu . FuII of spIendor (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Jinjiu . FuII of spIendor (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Jinjiu . FuII of spIendor (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Jinjiu . FuII of spIendor (Image 7)

About The Entry

The red Iantern symboIizes auspiciousness and happiness, and Qiao's Grand

courtyard in shanxi hangs red Ianterns throughout the year. Jinjiu . FuII of spIendor as a creative Baijiu, represents shanxi cuIture, with a Iarge red Iantern as the

shape, and is an important eIement and symboI of shanxi courtyard cuIturaI

tourism. It symboIizes the spIendid cuIture of the chinese nation: famiIy reunion, prosperous career and Iife, which has a strong gift giving attribute. The outer

packaging of the product adopt the shanxi ancient city waII pattern, and the bottIecap is the architecturaI image of the courtyard, aII of which refIect the weight and

dignity of historicaI and cuIturaI heritage. The bottom of the packaging is aIso

equipped with an LED Iight source. when Iit it at night, red Iight shines everywhere, appearing grand, enthusiastic, and joyfuI atmosphere.