2024 | Professional

MUSE Design Awards Gold Winner

Packing design of Daguanchao

Entrant

Guangzhou Daguanchao Brand Management Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guangzhou Daguanchao Brand Management Co., Ltd.

Country / Region

China

About The Entry

The designers have chosen the noble and mysterious spade, the most revered card in poker, as the main visual, and its solemnity and uniqueness reveal the extraordinary quality of the product. The exquisite and layered illustration of the brewing process within the main graphic is like a delicate brewing ritual, cleverly integrating elements of entertainment with deep wine culture.

The artistic pattern of the wine bottle is artfully integrated into the design, injecting a unique charm into the overall presentation and showcasing the product's unique atmosphere and taste. The radiating design in the background, like the brilliance of art, cleverly highlights the main image, adding much vibrancy to the overall design and making the product more visually striking.

The use of the primary color orange is not only a cautious and thoughtful choice but also a profound interpretation of the product concept. Orange represents the vigor and vitality of young people, while also embodying the stability and maturity of middle-aged individuals, presenting a unique blend of liveliness and depth in taste. This noble yet pure sensation enables the product to exude a unique and unconventional fashion sense in appearance.

This deck of cards ingeniously integrates elements of entertainment, wine culture, and the product's unique features, creating a visually enchanting feast through artistic expression.

Credits

Designer
Yang Zhibo
Designer
Jiang Weizhen
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