2024 | Professional

MUSE Design Awards Gold Winner

Badaling Great Wall Apple

Entrant

Shangqian Brand Design Co., Ltd

Category

Packaging Design - Fresh Food

Client's Name

ENJOY Se

Country / Region

China

About The Entry

Badaling Great Wall Apple (the only apples rich in selenium originating from Lipao Village at the foot of the Badaling section of the Great Wall of China) are a renowned Chinese fruit and serve as a national gift from China. The packaging design draws inspiration from two iconic Eastern wonders: the ancient Great Wall of China, one of the Four Great Inventions of Ancient China, and the cultural symbol of the Dragon Year in 2024, with the image of a dragon soaring through the sky. This fusion represents the charm of Chinese culture and the unique origin characteristics of the product. The packaging is designed in the shape of a diamond box to emphasize the apple's superior quality, likening them to diamonds. When opened, the apples are revealed within blossoming flowers, symbolizing the Chinese people's wish for wealth, prosperity, and peace for the recipient.

Credits

Design Director
Li Guang
Art guidance
Li Shangqian
designer
Wan Dong
designer
Wu Guoqing
Project coordination
Hu Wenxia
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