Co:tel by Lynk & Co | A Hotel Without Rooms

Lynk & Co isn't just about cars - it's about shaping the future of mobility and reinventing urban spaces. We transformed a business space into a vibrant creative center for this forward-thinking automobile manufacturer. The new “co:tel” showroom from Lynk & Co in Hangzhou is not a “hotel” in the classical sense as we know it. It is a shared space accessible to everyone. Here the boundaries between commercial and cultural spaces are blurred and every corner has a story to tell.

Every design begins with an idea. The concept combines different scenes into a seamless narrative. We crafted fluid transitions—from café corners to co-creation space—creating inspiring environments. Within this animated setting, a car appears, almost unexpectedly. Why is that? The aim is to present alternatives to conventional car ownership that are more flexible, sustainable, and connected.

On four floors, retail and event spaces merge with flexible lounge areas. There is a cozy café and a curated selection of products available for purchase. Always in line with Lynk & Co's values of sustainability, creativity and community. The space is designed to be versatile, allowing for DJ nights and parties as well as co-working and cultural events.