DreamCo - Imagining your dreams.

Mission:


We are witnessing the next industrial revolution: The way media works has changed. Generative AI has taken the world by storm. It enables anyone to rapidly create new content without advanced technical skills.

The cultural, philosophical, aesthetic, legal questions raised will occupy us for years to come.

To open up the public discourse, we were seeking to create an experience that makes the technology accessible to everyone by imagining what yet often eludes us: our dreams.

Idea:


DreamCo, unveiled at Design Shanghai in May 2023, is a pioneering machine that turns dreams into visual experiences, embracing the notion that “everything you can imagine is real.” Utilizing a customized AI model, it converts dream descriptions into unique art pieces. This process involves the integration of individual input and a user’s selfie, leading to a personalized visual interpretation of their dreams. Our objective was to offer a novel way for people to explore their dreams and making the unseen, seen.

Solution:


DreamCo’s premiere in Shanghai was the first encounter with generative AI for many visitors, arousing curiosity and illustrating the extensive technological development that is currently taking place. DreamCo produced over 2000 dream images for 10 hours a day, demonstrating the potential of the technology. Following the successful launch, DreamCo went on a tour of Asia, stopping at cultural festivals and corporate events in cities such as Beijing, Shanghai, Suzhou, and Singapore.