Eight Oaks Rebrand

Eight Oaks Farm Distillery is so much more than whiskey. It's a farm just as much as it is a distillery, and they plant, grow, harvest, malt, mill, mash, distill, age, and bottle everything onsite in Pennsylvania's Lehigh Valley. With this rebrand, our goal was to show the world what the phrase "grain to glass" truly means by encapsulating the full spectrum of what Eight Oaks is capable of. Flask-inspired custom glass was developed as a nod to the working-class history of farmers and steelworkers in Pennsylvania. It prominently heroes their new branding while showcasing the liquid, utilizing the real estate of the glass to feature key brand phrases such as "Farmed & Distilled in Pennsylvania" and "We Grow What We Drink." Embossed on the back of the glass is the unique signature of the founder's grandfather, who was the inspiration behind the distillery name, remembered for signing family letters with a letter "8", representing the eight letters in 'I love you.' A tire tread-inspired texture is a uniting element across both the wood closure and the label system, which uses a strategic layout to visually unify the entire offering while clearly differentiating across four unique tiers and fifteen SKUs.

The same is true for their pre-mixed, ready-to-enjoy craft cocktails, which begin with the very same heritage grains as their spirits, grown and harvested with regenerative farming techniques. Once distilled and aged, they mix their spirits with real ingredients from their community farms and bottle them up fresh so that everyone can drink what the team at Eight Oaks grows. Our goal for this package design was to create an RTD that felt both elevated and down to earth, ensuring the essence of the brand shines through.