2024 | Professional

MUSE Design Awards Silver Winner

Fila School Backpack - Huggy Bag

Entrant

Fila Sports Co., Ltd

Category

Product Design - Baby, Kids & Children Products

Client's Name

-

Country / Region

China

About The Entry

Huggy Bag is a school backpack with a cute and lively appearance that can strengthen the emotional interactive ties among kids. It mimics a baby seal and innovatively borrows an airbag design to form a unique look. Pressing the airbag will make the side fins flap, reminiscent of a baby seal patting themselves, vivid and intriguing, thus inspiring kids' curiosity and vitality. Huggy Bag incorporates a balancing back panel to fit children's body shapes and uses S-shape contoured shoulder straps with sleek lines to distribute pressure through two points. The back panel boasts a groove in the middle for heat dissipation and ventilation and a resilient foam at the bottom for cushioning to protect the spine. To meet the storage needs, Huggy Bag applies a multi-partition design, with sleeves inside the main storage bag and dual-side elastic net pockets outside to place water bottles, umbrellas, etc. It also utilizes reflective materials to help ensure users' safety when walking at night. Huggy Bag is made from high-quality twill nylon materials with fine texture, enjoying excellent abrasion resistance and durability, so it is suitable for multiple scenarios and seasons.

Credits

Yang Yanhua
More Silver Winners
Architectural
2024
MUSE Design Awards Winner - Wumingjing Nature Healing B&B

Entrant

Hangzhou Homestead Technology Co., Ltd

Category

Architectural Design - Hotels & Resorts

Product
2024
MUSE Design Awards Winner - “One day adventure with Grandparents Chin

Entrant

People on board

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Fashion
2024
MUSE Design Awards Winner - Sensation Series

Entrant

ERAL FASHION

Category

Fashion Design - Other Fashion Design

Conceptual
2024
MUSE Design Awards Winner - Mazu Pingle

Entrant

ShanghaiTech

Category

Conceptual Design - Student Design