2021 JD 618 Fever Night Stage Design

The stage design for the "JD 618 Fever Night" on Beijing TV in 2021 aligns with JD Retail's brand proposition of "fulfilling every passion". Through bold design and innovation, every detail of the stage was meticulously arranged to convey the essence of "passion" to every audience member. Exploring the integration of the live "Space Pavilion" with the main stage, the stage design utilized circular elements and skillfully combined mechanical devices, lighting, and transparent screens to create a vibrant visual experience and spatial atmosphere.

The scenic design of this event integrates the basic element of "circles," incorporating various forms of circles to create diverse spatial experiences. It embraces a sense of inclusivity and infinite possibilities, carrying hopes and dreams from different societal strata. The aim is to engage the visual senses, breaking boundaries, and merging the concept of "eliminating the stage" with the dynamic stage effects to create multidimensional visual spatial experiences. By actively interpreting visual concepts, it replaces passive stage functionalities. The overall design conveys messages of "wholeness," "happiness," and "fulfillment" in a straightforward and direct manner.

The main stage consists of a large ground screen, equipped with 8 sets of lifting combinations, capable of displaying various ground images and three-dimensional spaces. Circular elements on the stage are deconstructed into 4 sets of arc-shaped mechanical devices, ingeniously combined with transparent screens and lighting fixtures through technical means, cleverly integrating mechanical movement and rotation to achieve infinite possibilities in performance effects. The comprehensive stage numerical control system suspends 11 sets of circular and arc-shaped devices, capable of lifting and flipping. Moreover, the complete circle can be divided into halves or quarters, with each part capable of independent lifting and angle adjustment. The circular elements can be combined with performances to present reconfigured graphics such as floating light beams, aerial hearts, and fever wings, bringing the audience stunning visual effects.